“The fact of the matter is I want everything we do, that I do personally, that our office does, to be beautiful.

I don't give a damn whether the client understands that that's worth anything or whether the client thinks it's worth anything or whether it is worth anything.

It's worth it to me.

It's the way I want to live my life.

I want to make beautiful things, even if nobody cares.”

- Saul Bass

Hard to put it any better